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Stage It, Sell It & Profit

Turn on any popular home network on cable TV and you’ll find a program on staging. Re-arrange your furniture; pick a soothing color palette, create an illusion of airiness and spaciousness and your home will sell faster, and for more money. Sound too good to be true? It’s not! The soft and decorative side of staging is backed by hard facts.

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Real estate agents like great-looking homes because they are easier to sell. Why is that important?

  • An agent’s job is to please their clients, and they will direct their buyers to the homes they think they will buy.  
  • Agents talk to other agents who are also directing their buyers to the best homes on the market. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale.  
  • Staging advantage Buyers gravitate to listings that look good and are in move-in condition.  
  • Bottom line: staging is more than an exercise in tasteful interior design. It is a business decision that can have a huge impact on your financial return and timeline. 
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  1. “Larger room” appearance - move or remove excess furniture in all rooms to create spaciousness. 
  2. Maximize all available counter space - clear off and unclutter. 
  3. As a rule, do everything to lighten and brighten the appearance of your home 
  4. Install stronger watt light bulbs in every room 
  5. Turn on all lights - creating an illusion of airiness and spaciousness. 
  6. Open all blinds and drapes, let the sunshine in 
  7. Remove or box up clutter and knickknacks, to open up your rooms 
  8. Adorn your dining room table with a stylish centerpiece 
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  1. Remove personal items from the front of your refrigerator and freezer 
  2. Use baskets of all shapes and styles to de-clutter the house and add a sense of décor 
  3. Entryways should be as open and inviting as possible 
  4. Art and wall hangings should always be at eye level 
  5. Add splashes of color to liven up your home.  Use throw pillows, add fresh flowers to various rooms and brighten up other areas with colorful rugs. 
  6. Remove as many personal items from view as possible in your bathrooms 
  7. Display coordinating towels in your bathrooms 
  8. If a view is less than desirable, add palms or plants to provide a natural “curtain.” 

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Work With Laura

With over two decades of experience and a proven track record. With prestigious certifications, unbeatable integrity, and a commitment to excellence, Laura's innovative approach and deep knowledge make her the superior choice for buyers and sellers in the Palm Beaches.